Monthly Archive for May, 2011

Schannon/Weaver model in online mass communication

Shannon/Weaver and online media

Some researchers had considered the communicational model proposed by Shannon/Weaver as deprecated for nowadays multidirectional, interactive, digitize communication. Deprecated meaning that is no longer valid for the actual communicational structure.

Continue reading ‘Schannon/Weaver model in online mass communication’

  • Share/Bookmark

New media, digital media, interactive media and online media

New media, digital media, interactive media and online media

Terms like new media, digital media, online media, mobile media and so on have nowadays become common enough. I will further refer to each of these notions, as they are basic terms which are often misused not only in ‘profane’ environments, but also in academic circles.

Continue reading ‘New media, digital media, interactive media and online media’

  • Share/Bookmark